当代年轻人情绪消费月均900元，近1/5愿豪掷超2000元

Group 1 - The core viewpoint of the article highlights the rising trend of emotional consumption among Generation Z, with a significant increase in interest and spending on emotional value products [1][2]. - In the second quarter of 2025, Labubu-related content on the Soul APP saw a staggering year-on-year increase in post volume by 3133.2% and search volume by 2643.7%, indicating a strong market demand for emotional value products [1]. - Over 90% of young people recognize emotional value, with 60% willing to pay for it, reflecting a shift towards "happy consumption" where emotional value is prioritized over price [1][2]. Group 2 - The report indicates that nearly 90% of young people have experienced spending for emotional value, with 40% being frequent consumers, and an average monthly expenditure of 949 yuan, with nearly 20% willing to spend over 2000 yuan monthly for happiness [2]. - There is a growing perception among over 70% of young people that the threshold for obtaining emotional value through consumption is rising, with 35.7% stating that ordinary products no longer satisfy them [2]. - Gender differences in motivations for emotional spending are noted, with women leaning towards self-reward and premium purchases, while men seek recognition and a sense of identity [2].