全新问界M7爆单，余承东紧急“辟谣”

Core Viewpoint - The launch of the new AITO M7 has exceeded expectations, achieving significant pre-order numbers and showcasing a shift in the automotive industry towards high-value and high-experience products rather than low-cost competition [2][4][8]. Group 1: Product Launch and Market Impact - The AITO M7's pre-sale price is set at 288,000 yuan, with over 100,000 units pre-ordered within 43 minutes, indicating strong market demand [2][8]. - The M7 represents a complete overhaul of the previous model, moving away from minor updates to a comprehensive redesign that emphasizes technological innovation and user experience [4][14]. - The vehicle's launch is seen as a correction to the industry's trend of price-cutting strategies, encouraging competitors to focus on technology and user experience instead [8][18]. Group 2: Competitive Landscape - Traditional luxury car brands are facing declining sales and profits, leading to increased promotional efforts, with discounts reaching 27.2% in July [10]. - The market share of domestic brands has risen to 64.2%, reflecting a shift in consumer preferences away from traditional luxury vehicles [10]. - The AITO M7's high value proposition, including a 71.5% resale value, challenges the previously held belief that foreign luxury brands maintain superior resale values [12][18]. Group 3: Technological Innovations - The M7 features an industry-first cabin laser vision system, enhancing safety and driving experience by integrating laser radar with visual cameras [16]. - The vehicle is built on the iDVP electronic architecture, allowing for over-the-air updates and establishing it as a "software-defined car" [17]. - The introduction of advanced features such as the HUAWEI XMOTION system significantly improves driving safety and comfort, setting a new standard in the luxury vehicle segment [17]. Group 4: Industry Implications - The success of the AITO M7 is expected to stimulate technological investments across the industry, moving away from low-quality competition towards high-value innovation [18]. - The vehicle's performance is seen as a potential turning point for domestic brands, showcasing the possibility of technological breakthroughs in the automotive sector [18][19].