中国基金报·2025-09-07 07:19Core Viewpoint - The public fund sales fee reform is a significant step towards reshaping the industry ecosystem, promoting high-quality development, and enhancing investor experience [2][20][24]. Group 1: Reform Overview - The reform is a crucial measure to implement the spirit of the new "National Nine Articles" and the "Public Fund Industry Fee Reform Work Plan" [4]. - The reform aims to lower investor costs, enhance investment experience, and encourage long-term investment behavior [15][17]. Group 2: Key Highlights of the Reform - The reform is expected to save investors approximately 30 billion yuan annually, with a fee reduction of about 34% based on average data from the past three years [7][24]. - It includes optimizing redemption fees and sales service fees, which promotes long-term investment behavior [8][17]. - The establishment of a direct sales service platform for institutional investors aims to improve service levels in the industry [9]. Group 3: Industry Response - Major institutions like China Construction Bank and E Fund express strong support for the reform, emphasizing a commitment to investor-centric practices [3][6]. - The reform is seen as a catalyst for enhancing industry capabilities and transforming the development model, focusing on investment management and customer service [11][12][14]. Group 4: Future Implications - The reform is expected to lead to a healthier and more sustainable wealth management ecosystem, encouraging a shift from scale-driven to performance-driven growth [16][18]. - It aims to attract long-term capital into the market, fostering a stable and sustainable investment environment [21][24].