大家电已获超20亿元订单，对话追觅：卷技术不卷价格，给行业带去良性竞争

Core Insights - The article highlights the strong performance of Chasing Technology, which has exceeded its expected revenue for the entire year in just the first half of the year, with 2 billion yuan in intended orders for its home appliance segment since its entry into the market [2][3]. Group 1: Market Entry and Strategy - Chasing Technology views the air conditioning market as a significant opportunity, entering not merely as a competitor but as a challenger focused on unmet user needs [5][7]. - The company aims to address specific user demands in the air conditioning sector, such as uneven airflow and limited coverage, with innovative products like the X-Wind air conditioner [7][8]. - The high-end air conditioning market in China remains underdeveloped, and Chasing Technology positions itself as a "supplement" and "disruptor" in this space, emphasizing technological innovation over price competition [8]. Group 2: Distribution and Brand Positioning - Chasing Technology's distribution strategy involves leveraging both traditional and emerging channels, ensuring a comprehensive brand presence [10]. - The company believes that its unique products will attract distributors who recognize their competitive edge, thus facilitating a shift from traditional brands to Chasing Technology [10][11]. - The brand's focus on user-centric innovation and differentiation is seen as a key factor in its potential success, with a willingness to embrace imitation as a means to drive industry trends [11]. Group 3: Global Strategy and Product Differentiation - Chasing Technology's refrigerator division emphasizes a "seeking common ground while preserving differences" strategy, catering to diverse regional demands while identifying common needs [13][14]. - The company recognizes the varying requirements for refrigerators across different markets, such as size preferences in Russian-speaking regions versus design integration in domestic markets [14]. - The washing machine division has achieved a full price range coverage from 2,000 yuan to 20,000 yuan, targeting different consumer segments with innovative designs and technologies [19][20]. Group 4: Technological Innovation and Competitive Edge - Chasing Technology has developed over a hundred patents in core technology areas, establishing a significant technological barrier in the high-end market [20]. - The company's dual focus on self-research and smart manufacturing is seen as a driving force behind its competitive differentiation [20]. - The combination of a full price range and differentiated technology allows Chasing Technology to appeal to various consumer demographics, enhancing its market presence both domestically and internationally [20].