哥斯拉的制造者、吉卜力的发行方，东宝为何在海外「隐身」？| 声动早咖啡

Core Viewpoint - Toho Co., Ltd. has a rich history in the Japanese film industry, but its international presence remains limited compared to other Japanese companies like Sony and Nintendo, which have a higher percentage of overseas revenue. The company aims to increase its international revenue share from 10% to 30% by 2032, focusing on expanding its global footprint through various strategies, including acquisitions and international collaborations [6][14]. Group 1: Company History and Structure - Toho was established in 1943 through the merger of the Tokyo Takarazuka Theatre and Toho Film Company, becoming a key player in Japan's film industry [3]. - The company has produced iconic films, including works by renowned directors such as Akira Kurosawa and is a major distributor of animated films, including Studio Ghibli productions [3][4]. - Toho's business model revolves around three main pillars: film production and distribution, theater operations, and real estate, with a significant market share in Japan's film box office [7]. Group 2: Global Presence and Challenges - Despite its success in Japan, Toho's international business accounts for only about 10% of its revenue, highlighting its limited global influence compared to peers like Sony and Nintendo [6]. - The company has struggled to maintain its brand recognition outside Japan, particularly with its iconic character Godzilla, which is often associated with Hollywood adaptations rather than Toho itself [10][12]. Group 3: Animation and International Strategy - Toho has been active in the animation sector since establishing its animation division in 2012, participating in popular titles while adopting a licensing model for overseas distribution [12][13]. - The company aims to enhance its international presence by establishing subsidiaries and acquiring animation studios, such as Science SARU and GKids, to bolster its production and distribution capabilities [17]. - Toho's recent initiatives include the successful release of "Godzilla: Minus One," which achieved over $100 million in global box office revenue, marking a significant milestone for Japanese films in North America [17].