封杀上千账号，抖音打击“于东来们”

Core Viewpoint - The rise of AI impersonation technology poses significant risks to individuals and companies, as seen in the cases of Yu Donglai and Lei Jun, leading to unauthorized use of their likenesses and voices for fraudulent marketing [2][4][7]. Group 1: Impact on Companies - Yu Donglai's company, Pang Donglai, has faced unauthorized use of AI-generated content that misrepresents the brand, leading to public confusion and potential damage to its reputation [4][6]. - Pang Donglai has taken a firm stance against these infringements, threatening legal action to protect its intellectual property and brand image [4][6]. - The company has been actively monitoring and addressing these AI impersonation issues for nearly a year, demonstrating its commitment to safeguarding its reputation [6]. Group 2: Industry Trends and Challenges - The cost of creating AI-generated impersonations has drastically decreased, with tools available for as low as 2 yuan, making it accessible for misuse [10][12]. - The sophistication of AI tools has made it increasingly difficult for consumers to distinguish between real and fake content, raising concerns about misinformation and consumer deception [12][14]. - Industry experts emphasize the need for improved detection technologies and regulatory measures to combat the misuse of AI in impersonation, highlighting the urgency for platforms to act swiftly against fraudulent accounts [9][14].