Core Viewpoint - The integration of culture and technology is essential for brands to adapt to changing consumer demands and drive industry upgrades, ensuring sustained vitality in the market [1] Group 1: Product Launch and Market Strategy - On September 8, the Chinese beauty brand Huaxizi launched its "Qi Se Shuang Sheng" skincare series, which includes various products inspired by traditional Chinese medicine [3] - The brand is opening a pop-up store at West Lake for seven days to provide consumers with interactive experiences related to the new product line [5] - Huaxizi's approach reflects a keen understanding of market trends and consumer needs, aiming for a differentiated development path in a competitive beauty market [5] Group 2: Research and Development - Huaxizi has conducted five years of user research to address the core pain points of consumers, leading to the establishment of a joint laboratory focused on Chinese women's skin health [6] - The brand has developed a "Five Elements 18 Colors Skin Tone Theory" and a corresponding facial skin tone database, showcasing its commitment to scientific research [6][9] - Huaxizi's R&D efforts are supported by collaborations with top research institutions, enhancing its innovation capabilities [13] Group 3: Technological Innovations - The brand's new skincare series features innovative ingredients such as "Lotus Collagen Peptide" and "Supra-Molecular Color Dan," representing breakthroughs in combining traditional herbal wisdom with modern beauty technology [11][12] - Huaxizi has established a 7,000 square meter innovation center in Hangzhou, equipped with advanced experimental facilities to support its R&D initiatives [13] Group 4: Market Trends and Brand Positioning - The Chinese cosmetics market is projected to reach a retail total of 1,073.822 billion in 2024, with domestic brands increasing their market share from 52% to 55.2% [15] - Huaxizi is positioned as a representative explorer in the transition from "speed" to "quality" in the domestic cosmetics market, focusing on both technological and cultural research [15] Group 5: Cultural Integration - The brand emphasizes the integration of traditional culture into its product development, incorporating elements from Chinese medicine and traditional crafts into its offerings [16] - Huaxizi aims to create emotional connections with consumers by promoting cultural identity through its products, making them more than just consumer goods [16][18]
花西子拓展产品矩阵边界：以“用户洞察+科研实力”深耕护肤领域
新华网财经·2025-09-08 14:41