不再低调的二次元，正在经营一种「痛系生活」

Core Viewpoint - The article highlights the transformation of the "二次元" (2D) culture from a niche subculture to a mainstream phenomenon, particularly among the younger generation, with significant growth in participation and expression of interests in various aspects of life [2][26][61] Group 1: Cultural Shift - The younger generation, particularly those born after 2000, openly expresses their love for "二次元" culture, contrasting with older generations who were more reserved [4][12] - The term "痛文化" (pain culture) has emerged, where individuals showcase their interests prominently in daily life, leading to a surge in related content on platforms like Xiaohongshu [4][12] - The number of "二次元" interest groups on Xiaohongshu has reached 137 million, making it the third-largest content category on the platform, with a 175% increase in content publication within a year [4][43] Group 2: Social and Community Engagement - The concept of "我推" (my push) signifies deep emotional connections to favorite characters, with over 200,000 users sharing their "推活日常" (pushing daily life) experiences on Xiaohongshu [9][12] - The rise of "2.5次元" culture reflects the blending of virtual and real-life experiences, with young people creating themed events and gatherings to celebrate their interests [6][25] - The trend of "祖孙cos" (grandparent-grandchild cosplay) showcases intergenerational connections through "二次元" culture, indicating its broad appeal across age groups [30][32] Group 3: Economic and Market Growth - The "二次元" user base in China is projected to reach 503 million by 2024, indicating a substantial market opportunity [12] - The growth of offline events, such as themed cafes and exhibitions, has been significant, with cities like Shanghai hosting numerous "二次元" events and pop-ups [43][57] - The emergence of new consumption patterns, including themed merchandise and experiences, reflects the integration of "二次元" culture into everyday life [43][61] Group 4: Creative Expression and Content Creation - The number of "同人创作" (fan creations) on Xiaohongshu has surpassed 24 million, with a 220% increase in publication, indicating a shift towards user-generated content [39][41] - The accessibility of content creation has lowered barriers, allowing more fans to engage in creative activities, from fan art to storytelling [41][42] - The community's engagement in sharing and supporting niche interests fosters a vibrant ecosystem where even lesser-known works can gain visibility [44][49]