体育产业迎利好，两部门最新发声

Core Viewpoint - The recent policy document from the State Council aims to unleash the potential of sports consumption and promote high-quality development in the sports industry, indicating a new growth cycle for the sector by 2030, with a target industry scale exceeding 7 trillion yuan [1][5]. Group 1: Policy and Industry Development - The document emphasizes the need to enhance both supply and demand in the sports industry, focusing on improving the quality and efficiency of sports events while promoting public participation in sports consumption [1][6]. - The sports service sector has seen significant growth, with its value-added share rising from 34.6% in 2012 to 72.7% in 2023, driven by increased consumer demand and the rise of service-oriented sports events [5][9]. Group 2: Economic Impact of Sports Events - The document highlights the importance of sports events in driving economic growth, with an example from Shandong province where 739 events generated direct economic benefits of 4.6 billion yuan and indirect benefits of 11.3 billion yuan in the first half of the year [5][6]. - The "Su Super" event has become a notable case of how sports events can stimulate urban consumption and enhance commercial value [5][6]. Group 3: Consumer Trends and Market Growth - Sports consumption in China is evolving from traditional goods to services, with a 22.2% year-on-year increase in sales of sports and entertainment products in the first half of the year [9][10]. - The overall sports consumption market is expected to exceed 2.8 trillion yuan by 2025, indicating substantial growth potential compared to North America and Europe [11]. Group 4: Infrastructure and Investment - The total area of sports facilities in China is 4.23 billion square meters, with 1,547 new sports parks established, highlighting the government's commitment to enhancing sports infrastructure [11]. - The government plans to balance "hard investment" in physical infrastructure with "soft construction" to improve community sports facilities, thereby supporting the growth of sports consumption [11].