向太卖399元「向上社交课」，被资本硬捧的明星们咋都想教打工人“如何做人”？

Core Viewpoint - The article discusses the trend of celebrities, particularly in the entertainment industry, venturing into online course sales, highlighting the financial success and market dynamics of this phenomenon [6][12][35]. Group 1: Celebrity Course Sales - The course "向太向上闺蜜圈" launched by celebrity Chen Lan achieved nearly 2 million yuan in sales across three platforms by September 2, with a course fee of 399 yuan [12][13]. - The course consists of recorded and live sessions, focusing on personal development themes such as "inner stability" and "social connections" [12][19]. - The rise of celebrities selling courses is attributed to their established public personas and the low cost of entry into the knowledge-sharing market [35][37]. Group 2: Market Dynamics - The knowledge payment industry in China has seen significant growth, with market size increasing from 2.65 billion yuan in 2016 to 112.65 billion yuan in 2022, and projected to reach 280.88 billion yuan by 2025 [37]. - The article notes that the celebrity course market is becoming crowded, with many stars offering similar content, leading to questions about the authenticity and value of the courses [22][23]. - The low barrier to entry for celebrities to monetize their experiences through courses is highlighted as a key factor driving this trend [35][39]. Group 3: Consumer Perception - Consumers are drawn to these courses for emotional value rather than practical application, often seeking reassurance and inspiration from the experiences shared by celebrities [32][42]. - The pricing of courses, such as 399 yuan, is seen as accessible, encouraging consumers to explore these offerings despite skepticism about their effectiveness [21][42]. - The article suggests that the success of these courses often relies on the celebrity's ability to market themselves effectively, rather than the substantive content of the courses [35][39].