Core Viewpoint - The article discusses the implementation of a three-month special rectification action by six government departments in China to address online chaos in the automotive industry, focusing on illegal profit-making, exaggerated and false advertising, and malicious attacks against companies [1][2][3]. Group 1: Illegal Profit-Making Issues - The action targets illegal profit-making through the creation of false images and videos, fabricating stories, and spreading negative topics about automotive companies to gain online traffic and commercial benefits [1]. - It also addresses the misuse of influence under the guise of "news supervision" to extort automotive companies for "protection fees" and the dissemination of false information during critical business events [1]. - The use of advanced technologies like generative AI to create "internet water armies" that produce false content and evade platform monitoring is also a focus [1]. Group 2: Exaggerated and False Advertising Issues - The rectification action aims to combat misleading advertising regarding the performance, functionality, quality, and sales status of vehicles and batteries [2]. - It addresses the manipulation of evaluation accounts to produce false or non-standard assessments, including the fabrication of sales data and selective disclosure of sales figures [2]. - The article highlights the role of industry events and online marketing in creating and sensationalizing topics that negatively impact the industry and society [2]. Group 3: Malicious Attacks Issues - The action seeks to eliminate malicious attacks aimed at discrediting competitors and damaging the reputation of automotive companies and their products [3]. - It addresses the organization of online "water armies" and "black public relations" to spread false negative information and incite public sentiment against competitors [2]. - The involvement of automotive executives in online disputes to undermine competitors is also a concern [2]. Group 4: Implementation and Coordination - The notification emphasizes the need for self-inspection by automotive companies and the establishment of reporting channels to address online chaos [3]. - It calls for collaboration among various government departments to strengthen the handling of online issues and to expose accounts involved in the chaos [3]. - The article stresses the importance of industry self-regulation and the need for automotive companies to resist online chaos [3].
针对汽车行业网络乱象，六部门联合开展专项整治行动
财联社·2025-09-10 07:41