Core Viewpoint - Alibaba has officially launched its new product "Gaode Street Ranking," which is based on user behavior and credit scoring, aiming to enhance local service offerings and compete with Meituan's Dazhong Dianping [3][4][12]. Group 1: Product Launch and Features - "Gaode Street Ranking" is prominently displayed on the Gaode App homepage and includes categories such as "Top Scholars," "Street Ranking," "Popular Check-ins," and "City Guide" [3][7]. - The ranking system under "Top Scholars" features lists like "Must-Eat Foods," "Must-Visit Attractions," and "Must-Stay Hotels," while "Street Ranking" includes categories like "Local Favorites" and "Tire Wear Ranking," with daily updates based on dynamic data [8][10]. - The product aims to provide a reliable ranking system by incorporating the Alipay Sesame Credit system to calibrate user ratings, thus preventing score manipulation [4][16]. Group 2: Competitive Landscape - The launch of "Gaode Street Ranking" is seen as a strategic move to counter Meituan's Dazhong Dianping, which recently announced a revival of its quality takeaway service [4][11][17]. - Both companies are engaged in an escalating competition in the local service sector, focusing on technology empowerment and content authenticity [11][17]. Group 3: User Engagement and Incentives - Gaode has initiated a "Support for Local Good Stores" program, offering over 1 billion yuan in subsidies to drive foot traffic to offline dining and service industries, with an aim to attract 10 million customers daily [10]. - The platform plans to distribute 950 million yuan in consumer vouchers to encourage users to visit local businesses, covering costs entirely by the platform [10].
永不商业化!高德扫街榜引入芝麻信用,终结“刷好评乱象”?