茶饮“五剑客”，半年狂揽316亿

Core Viewpoint - The article discusses the significant revenue growth of five major tea beverage brands in China, collectively referred to as the "Five Swordsmen," driven by the ongoing competition in the food delivery market, resulting in increased sales and profits for these companies in the first half of 2025 [5][8]. Revenue Growth - The five tea beverage companies, including Nai Xue's Tea, Mi Xue Ice City, Gu Ming, Ba Wang Tea Ji, and Cha Bai Dao, achieved a total revenue of approximately 316 billion yuan, an increase of 73 billion yuan compared to the previous year, representing a year-on-year growth of 30.12% [5][8]. - Mi Xue Ice City remains the largest player with a revenue of 148.75 billion yuan, growing by 39.3% year-on-year, while Gu Ming experienced the fastest growth at 41.2%, reaching 56.63 billion yuan [8][10]. Profitability - The five brands collectively recorded a net profit of 55.6 billion yuan, an increase of 13.76 billion yuan from the previous year, marking a year-on-year growth of 32.89% [15][18]. - Mi Xue Ice City reported the highest profit of 26.93 billion yuan, with a year-on-year increase of 42.9%, while Gu Ming's profit surged by 121.5% to 16.25 billion yuan [15][18]. Market Dynamics - The article highlights that the tea beverage sector is particularly well-suited for the food delivery model due to stable output and competitive pricing, which encourages impulsive purchases [10][11]. - The growth in revenue is attributed to both increased sales of materials and the opening of new stores, with Mi Xue Ice City and Gu Ming exemplifying this dual approach [11][18]. Future Strategies - As the food delivery competition is expected to normalize, companies are focusing on improving operational efficiency at individual stores and exploring opportunities in both overseas and lower-tier markets [22][26]. - Ba Wang Tea Ji is looking to expand internationally, having recently entered the Philippine market, while Mi Xue Ice City is increasing its presence in lower-tier cities, with 57.6% of its stores located in these areas [23][26].