格隆汇APP·2025-09-10 12:12Core Viewpoint - The launch of the "Gaode Street Ranking" marks a significant shift for Gaode Map, transitioning from a tool-based platform to a closed-loop ecosystem that integrates content, decision-making, and transactions, aiming to reshape the online and offline commercial landscape [2][4][21] Group 1: Gaode's Strategic Shift - Gaode Map is evolving from merely directing users to stores to facilitating actual transactions, allowing tool-based apps to monetize effectively [4][6] - The platform boasts a substantial user base with 186 million daily active users and 800 million monthly active users, indicating its critical role in users' travel and consumption decisions [4][5] - Gaode's integration of "location e-commerce" aligns with Alibaba's broader ecosystem, enhancing connectivity across various services like e-commerce, payment, and logistics [6][7] Group 2: The "Street Ranking" System - The "Street Ranking" is based on real user behavior rather than subjective reviews, utilizing a three-tier evaluation system of behavior data, Sesame Credit, and AI risk control to ensure authenticity [10][12] - This new ranking system aims to combat the issues of inflated reviews and malicious negative feedback, creating a healthier competitive environment for businesses [13][16] - Gaode's approach transforms user behavior into a valuable asset, where each genuine visit contributes to a merchant's credibility, thus promoting a more trustworthy marketplace [18][21] Group 3: Market Implications - The introduction of the "Street Ranking" signifies a shift from a focus on traffic to a focus on credit systems, potentially leading to a new era in local service industries [8][21] - Gaode's strategy is expected to lower customer acquisition costs for quality merchants while enhancing service quality across the industry [18][19] - The initiative is part of a broader trend towards digitalization in various sectors, leveraging AI and user data to create a comprehensive consumption platform [19][20]