旅拍巨头曾估值25亿，如今还不起2.2万元

Core Viewpoint - The company, once a leader in the wedding photography industry, has rapidly collapsed due to service interruptions, financial mismanagement, and increasing consumer complaints, leading to its current state of suspension and legal issues [1][3][21]. Group 1: Company Financial Issues - The company has been executed for debts multiple times, with recent amounts of 22,000 yuan and 25,900 yuan being enforced by the Xiamen Xiang'an District People's Court [1][2][10]. - As of September 2025, the company has faced significant financial distress, including a total of approximately 18 million yuan in unpaid wages affecting nearly 300 employees [12]. - The company has also seen its equity frozen multiple times, indicating severe liquidity issues and ongoing legal disputes [9][10]. Group 2: Consumer Complaints and Service Disruptions - There has been a significant increase in consumer complaints, with nearly 300,000 discussions on social media platforms regarding issues such as difficulty in refunding deposits and unreceived wedding photos [3][8]. - The company has been accused of failing to deliver services as promised, with many consumers reporting that their wedding photography services were not fulfilled, impacting their wedding plans [8][21]. Group 3: Employee Experiences and Company Culture - Employees have reported being owed multiple months of wages and experiencing a lack of communication from management regarding their compensation [7][12]. - The company previously had a strong employee culture, offering training and competitive salaries, but this has deteriorated significantly as financial issues escalated [15][19]. Group 4: Business Model and Market Position - The company's heavy reliance on a high-cost operational model, which includes a large team of photographers and support staff, has contributed to its financial struggles, especially in a market characterized by low-frequency purchases [19][20]. - The company’s pricing strategy, starting at 6,999 yuan, has become a disadvantage compared to lower-priced competitors, further squeezing its market position [20].