明确恶性竞争的界定,促进市场公平竞争
第一财经·2025-09-11 01:15

Core Viewpoint - The article discusses the recent regulatory actions taken by the State Administration for Market Regulation (SAMR) regarding the ongoing subsidy wars among food delivery platforms, emphasizing the need for fair competition and the prevention of malicious subsidies [2][3]. Summary by Sections Regulatory Actions - SAMR has engaged with major food delivery platforms to address the subsidy disputes, urging them to comply with laws and regulations, eliminate unfair competition, and promote orderly industry development [2]. - The next steps include monitoring competition, enhancing service quality, ensuring food safety, and supporting merchants while safeguarding the rights of delivery personnel [2]. Opinions on Subsidy Wars - There are mixed opinions regarding the subsidy wars; some view it as a normal competitive behavior, while others see it as a disruptive force that undermines market order through below-cost pricing [2][4]. - A commentary from July 30 highlighted that the irrational competition driven by excessive capital could have significant negative impacts on the market [2]. Characteristics of Malicious Competition - The article identifies several characteristics of malicious competition in the food delivery sector, including overall price competition initiated by a few companies, long-term low or negative profit margins, and the detrimental effects on industry health [4]. - Recent financial reports from major platforms show increased revenues but significant profit declines, attributed largely to high subsidy expenditures [4]. Legal Framework - The article emphasizes the importance of clearly defining "malicious" competition, referencing laws that prohibit below-cost pricing and the recent regulatory efforts to establish standards for identifying predatory pricing [5]. - The regulatory framework aims to delineate boundaries for competition, ensuring that it is based on service efficiency, user experience, and innovation rather than financial burn rates [5]. Broader Implications - The Minister of Industry and Information Technology expressed concerns about irrational competition potentially destroying businesses and industries overnight, a sentiment applicable across various sectors [6].