深度｜订阅超百万“美版公众号”Substack联创：我们进入了注意力稀缺世界，真正稀缺的不是内容，而是值得你付出注意力的优质内容

Core Viewpoint - Substack is positioned as a platform that champions independent creators and free speech, aiming to counteract the proliferation of low-quality AI-generated content and to foster a healthier media ecosystem [3][5][9]. Group 1: Cultural Impact and Free Speech - Substack is seen as a bastion for free speech, emerging during a time when many voices were silenced in mainstream media [10][11]. - The platform's core principle is independence, allowing creators to express their beliefs and connect directly with their audience [9][11]. - The media landscape has shifted towards a scarcity of attention, where high-quality content is increasingly valuable [4][28]. Group 2: Evolution of the Platform - Initially perceived as a commercialized blogging platform, Substack has evolved into a comprehensive network that supports various forms of media [14][17]. - The platform's vision has expanded to include a robust ecosystem that empowers creators to monetize their work while maintaining editorial freedom [11][43]. - Substack's approach to content creation emphasizes the importance of direct connections between creators and their audiences, bypassing traditional social media algorithms [15][16]. Group 3: Industry Dynamics and Challenges - The rise of algorithm-driven content on social media has distanced creators from their audiences, leading to a decline in meaningful engagement [23][24]. - Substack aims to redefine the relationship between creators and their audiences by prioritizing user interests over advertising revenue [25][26]. - The platform recognizes the potential of AI as a tool for enhancing creativity rather than merely producing low-quality content [26][27]. Group 4: Future Outlook and Expansion Plans - Substack's recent $100 million funding round is aimed at scaling its operations and enhancing its network effects to better support independent creators [42][43]. - The company envisions a future where it can provide a platform for both independent voices and academic discourse, potentially disrupting traditional publishing models [38][39]. - The goal is to create a cultural engine that not only entertains but also enriches users' lives through meaningful content [36][37].