创业邦·2025-09-11 03:09Core Viewpoint - Alibaba's launch of the "Gaode Street Ranking" is a significant step in enhancing its local retail ecosystem, focusing on user needs and real consumer behavior data to create a trustworthy ranking system [2][16]. Project Overview - The "Gaode Street Ranking" project was initiated in June, with a high level of confidentiality and a dedicated team of over 20 members relocated from Beijing to Hangzhou for its development [4][6]. - The project aims to provide rankings in three main categories: food, hotels, and scenic spots, with a strong emphasis on local dining experiences [5][12]. User Needs and Market Research - The Gaode team identified a market need for a new ranking product based on user feedback, highlighting discrepancies in restaurant ratings and the challenges faced by small businesses in marketing [5][12]. - The ranking system is designed to address user pain points, ensuring that it reflects genuine consumer experiences and preferences [7][12]. Product Features and Functionality - The "Gaode Street Ranking" combines rankings, ratings, and reviews, with a focus on food as the core content area, particularly traditional Chinese cuisine [12][18]. - The ranking factors include the number of navigations to a store, repurchase rates, and the diversity of visitors, emphasizing the concept of "voting with feet" [12][14]. Evaluation System - The evaluation system is based on real user behavior, integrating a credit scoring system to enhance the credibility of reviews [14][15]. - The data used for rankings is derived from actual user navigation and search activities, making it the first ranking system globally based on user travel data [15][21]. Strategic Importance - The timing of the launch aligns with Alibaba's increased investment in instant retail, marking a significant move in the local lifestyle sector [16][18]. - The "Gaode Street Ranking" is considered an S-level project within Alibaba, indicating its strategic importance for the company's future growth [16][19]. Competitive Landscape - Gaode's daily active user count has reached 170 million, significantly surpassing competitors like Dazhong Dianping, positioning it as a strong player in the local services market [18][21]. - The project aims to cover over 300 cities in China, competing primarily with Meituan and other emerging platforms in the local service sector [21].