“凤凰之星”评委薛军谈中国企业出海：不仅需“走出去”，还需“走进去”

Group 1 - The "2025 Phoenix Star Listed Company Selection" aims to highlight the core competitiveness and influence of Chinese listed companies, supporting the healthy development of mainland and Hong Kong stock markets [1] - The selection process includes a first round of expert reviews on August 28, followed by public voting, with results to be announced on September 23 [1] - Nine awards are set to cover key areas such as innovation, shareholder returns, social responsibility, growth potential, brand influence, and globalization [1] Group 2 - Professor Xue Jun emphasizes the significance of Chinese companies going global, noting that outward direct investment reflects a company's development capability, especially when export trade faces bottlenecks [3] - The focus has shifted from the quantity of overseas investments to the quality of returns and local operations management [3] - The evaluation of overseas investment profitability shows a steady increase over the past 20 years, with China's outward direct investment only accounting for 16.63% of GDP, indicating substantial growth potential compared to developed countries [4] Group 3 - Different types of companies should adopt differentiated strategies for going global, with manufacturing firms needing to address competition and trade barriers, while service industries should focus on regulatory flexibility [6] - The challenges faced by companies include geopolitical risks, stringent security reviews, and increasing competition in overseas markets, necessitating a focus on local operations [7] - The opportunities for Chinese companies include enhanced regional cooperation amid globalization challenges, advantages in green transition, and strong demand in emerging markets [7] Group 4 - The collaboration between academia and industry is crucial in the AI era, with universities needing to cultivate versatile talents and create detailed databases to support companies in their global ventures [8] - The selection event is supported by various institutions, including the China Listed Companies Association and academic institutions, with results to be revealed at the "Phoenix Bay Area Financial Forum 2025" [8]