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哪吒汽车突然“断网”,近50万车主自费买流量
第一财经·2025-09-11 11:22

Core Viewpoint - The article discusses the recent communication from Nezha Automobile's parent company, which informs car owners that they may need to purchase data plans due to a service disruption caused by a failure to pay fees to the service provider, leading to concerns about the future usability of their vehicles [3][10]. Group 1: Service Disruption - Nezha car owners received a notification stating that they must purchase data plans if their vehicles can no longer connect to the internet, as the service provider, Guangdong Lenovo Communication Co., has unilaterally decided to stop providing connectivity services due to unpaid fees [3][10]. - Many Nezha car owners have already experienced connectivity issues prior to this notification, with reports of being unable to use the Nezha app for remote functions like unlocking doors or controlling air conditioning [5][9]. - The service disruption is not an isolated incident; there have been previous reports of network outages affecting Nezha vehicles, raising concerns among owners about the reliability of their vehicle's connectivity [9][10]. Group 2: Financial and Operational Challenges - Nezha Automobile, once a sales leader in the new energy vehicle market with 152,000 units sold in 2022, has faced significant operational challenges, including factory shutdowns and a disrupted sales network due to strategic missteps and financial difficulties [7][8]. - As of September 11, 2025, Nezha Automobile has entered bankruptcy proceedings, with a restructuring process underway, and a creditors' meeting scheduled for September 12, 2025 [15]. - The financial difficulties have led to a lack of timely payments to service providers, which has directly impacted the connectivity services for Nezha car owners [10][11]. Group 3: New Service Offerings - In response to the service disruption, the service provider has introduced a "Nezha Car Owner Data Guarantee Plan," allowing owners to purchase various data packages through their platform [10][14]. - The available data packages include options priced at 5.9 yuan, 29.9 yuan, 299 yuan, and 699 yuan, with the 29.9 yuan package offering one month of basic connectivity and 20GB of entertainment data [14][15]. - Following the purchase of data plans, many Nezha car owners have reported that their vehicle functions, including remote operations, have gradually resumed [15].