第一财经·2025-09-11 13:55Core Viewpoint - The article discusses the regulatory actions taken against the "Big Mouth Doctor" account for spreading misleading information about companies, particularly targeting Juzi Biological, which faced significant market backlash due to allegations of product falsification [3][4][6]. Summary by Sections Regulatory Actions - The National Internet Information Office announced the second batch of typical cases in the "Clear and Optimized Business Network Environment" campaign, which included the banning of the "Big Mouth Doctor" account for distorting company information and disrupting market order [3][6]. Incident Overview - In May, the "Big Mouth Doctor" account published a report alleging that Juzi Biological's product, Kefu Mei, was fraudulent, claiming it could not detect collagen [4][5]. - Juzi Biological responded with multiple statements asserting the accuracy of their products and the inaccuracy of the claims made by the "Big Mouth Doctor" [5][6]. Market Impact - The controversy led to a significant drop in Juzi Biological's stock price, with a reported decline of 10% over two days [6]. - The incident occurred during the "618" shopping festival, raising concerns about potential consumer backlash and its impact on sales [9]. Company Performance - Despite the controversy, Juzi Biological's financial performance remained strong, with a revenue increase from 2.375 billion to 5.539 billion yuan from 2022 to 2024, and net profit rising from 1 billion to 2.062 billion yuan [8]. - The company reported a revenue of 3.113 billion yuan for the first half of 2025, a year-on-year increase of 22.5%, with Kefu Mei contributing significantly to this growth [9]. Industry Context - The collagen market in China is projected to grow rapidly, with a compound annual growth rate of 44.93%, reaching an estimated market size of 219.38 billion yuan by 2030 [10]. - Competitors in the beauty industry, such as Marubi and L'Oreal, are also increasing their investments in this segment, indicating a competitive landscape [10].