21世纪经济报道·2025-09-12 01:30Core Viewpoint - The article emphasizes the strategic deployment of expanding domestic demand through consumption and investment efficiency, highlighting the role of financial institutions in promoting consumption and improving residents' quality of life [1][8]. Financial Support for Consumption - In June, the People's Bank of China and six departments issued guidelines to support consumption, outlining 19 key measures to enhance financial services in the consumption sector [1]. - The focus is on key consumption areas such as wholesale retail, accommodation, dining, entertainment, tourism, education, and resident services, signaling a recovery in the consumption market [1]. "Most Red Friday" Campaign - The "Most Red Friday" campaign by Bank of Communications has been a marketing initiative for 15 years, becoming a ritual for weekend consumption since 2010 [2]. - The campaign has been upgraded to include a "Direct Access" feature, allowing cardholders to participate in exclusive offers and promotions every Friday, enhancing customer engagement [2][3]. "Hundred Counties, Ten Thousand Stores" Initiative - The "Hundred Counties, Ten Thousand Stores" initiative targets third and fourth-tier cities, aiming to stimulate local consumption and reduce costs for residents [5]. - The initiative has reached nearly 100 counties, providing a one-stop discount chain for essential consumer goods and services, thus supporting the upgrade of consumption in these areas [5][6]. Digital Ecosystem and Differentiated Services - The Bank of Communications is leveraging digital ecosystems and differentiated services to enhance its role in promoting consumption and expanding the financial ecosystem [8]. - The bank's efforts are aimed at activating consumer credit and meeting diverse customer needs across different regions [8].