小红书为何屡教不改？

Core Viewpoint - The article discusses the recent regulatory actions taken against Xiaohongshu (Little Red Book) by the National Cyberspace Administration of China, highlighting the platform's ongoing issues with content management and the need for significant reforms to ensure a healthier online ecosystem [2][4]. Group 1: Regulatory Actions - On September 11, the National Cyberspace Administration issued a warning to Xiaohongshu for failing to manage content responsibly, particularly in promoting celebrity gossip and trivial topics, which disrupts the online ecosystem [2]. - Xiaohongshu has faced over 20 administrative penalties in recent years, accumulating fines exceeding 500,000 yuan, with issues ranging from false advertising to content review failures [4]. Group 2: User Demographics and Content Issues - Approximately 43% of Xiaohongshu's users are aged between 15 and 24, a critical age for value formation, yet they are exposed to a high frequency of entertainment gossip, which is 7.2 times more than political content [5]. - There are indications of a gray industry behind trending topics, with reports suggesting that some trending keywords have explicit commercial pricing, complicating content ecosystem governance [5]. Group 3: Immediate and Long-term Implications - Xiaohongshu faces immediate pressure to comply with regulatory requirements, which may involve adjusting its algorithm for trending topics and enhancing content review standards, especially for entertainment-related content [6]. - The company must also address accountability for responsible personnel, indicating potential internal consequences for management or review failures [7]. - Long-term, Xiaohongshu is transitioning from a "grass-planting community" to a "lifestyle e-commerce platform," necessitating a reevaluation of its balance between commercialization and content responsibility to build a sustainable content ecosystem [7].