罗永浩又开炮了，“怒喷”西贝预制菜

Core Viewpoint - The article discusses the controversy surrounding the use of pre-prepared dishes (pre-cooked meals) in the restaurant industry, particularly focusing on the well-known chain, Xibei, and the criticism from internet celebrity Luo Yonghao regarding the quality and pricing of Xibei's offerings [3][5][25]. Summary by Sections Luo Yonghao's Criticism - Luo Yonghao criticized Xibei for serving mostly pre-prepared dishes and labeled the experience as disappointing and overpriced, calling for legislation to require restaurants to disclose the use of pre-prepared meals [3][9][43]. - His comments quickly gained traction on social media, sparking a heated debate among netizens, with mixed reactions regarding the use of pre-prepared dishes in the restaurant industry [5][19]. Xibei's Response - Xibei's customer service claimed that their signature dishes are freshly made, but this response was seen as vague and unconvincing, especially in light of previous statements from Xibei's founder advocating for the benefits of pre-prepared meals [12][13]. - The founder had previously stated that high-quality dishes often involve a significant degree of pre-preparation, indicating that Xibei may rely heavily on pre-prepared meals [13][15]. Public Perception and Market Trends - The article highlights a growing consumer skepticism towards the quality and value of chain restaurants like Xibei, particularly as they face competition from local eateries offering unique flavors at lower prices [31][41]. - Xibei's pricing strategy has come under scrutiny, especially after price increases during the pandemic, which led to a perception of being out of touch with consumer expectations [32][33]. Industry Insights - The use of pre-prepared meals is not inherently negative; when made with fresh ingredients and adhering to safety standards, they can enhance efficiency in the restaurant industry [24][22]. - The central kitchen model, while efficient, has led to consumer concerns about transparency and perceived value, as many diners expect freshly cooked meals for the prices charged [35][37][38]. Future Challenges - Xibei faces the challenge of reconciling its brand image with consumer expectations for quality and value, especially as the market becomes more competitive and consumers demand more transparency regarding food preparation [41][42]. - The article concludes that the restaurant industry, including Xibei, must adapt to changing consumer preferences and perceptions to maintain relevance and customer loyalty [41][42].