BeBeBus通过聆讯、本月下旬在港上市：国内最大的中高端耐用型育儿产品品牌

Core Viewpoint - Different Group, established in 2018, is set to list on the Hong Kong Stock Exchange, focusing on high-end parenting products through its BeBeBus brand, which has become a leading brand in durable parenting products for mid-to-high-end consumers in China [3][10]. Product and Market Positioning - BeBeBus has expanded its core product offerings from strollers and car seats to include key scenarios like parent-child travel, sleep, feeding, and hygiene care [3][8]. - The average transaction amount for orders containing at least one core product has remained above 2,400 yuan from 2022 to 2024, reinforcing its high-end market positioning [8]. Consumer Engagement and Retention - As of June 30, 2025, BeBeBus has over 3 million members, with private domain platform repurchase rates of 45.7%, 47.5%, 53.3%, and 52.3% from 2022 to the first half of 2024, indicating strong customer loyalty [8]. - Online channel repurchase rates exceeded 20.1%, 31.0%, 40.9%, and 40.2% during the same period, surpassing industry averages [8]. Innovation and Design - BeBeBus is among the first globally to launch smart child safety seats and has received international recognition for its products, including over 50 design awards [7][8]. - The brand integrates innovative design with cross-disciplinary expertise, utilizing materials like Cobra memory foam and aviation-grade magnesium alloy in its products [7]. Financial Performance - Revenue figures for Different Group from 2022 to 2024 were 507 million yuan, 852 million yuan, and 1.249 billion yuan, with a 24.7% increase in the first half of 2024 compared to the same period in 2023 [12]. - Gross margins for BeBeBus were 47.7%, 50.2%, 50.4%, and 49.4% from 2022 to the first half of 2024, indicating stable profitability [13]. Global Expansion Strategy - Different Group has initiated global expansion with the establishment of BeBeBus USA and BeBeBus Indonesia as part of its strategy to penetrate North American and Southeast Asian markets [10]. - A new website was launched in October 2024 to enhance international online sales, and subsidiaries have been set up in the U.S. and Indonesia for localized distribution [10]. Funding and IPO Plans - Different Group has completed three rounds of financing, with a post-B round valuation of 2 billion yuan [13]. - The net proceeds from the IPO will be allocated to enhance production capacity, expand overseas influence, brand activities, new product development, and general corporate purposes [13].