Core Viewpoint - The stock of Superstar Legend experienced a surge of over 20% due to its collaboration with Yushu Technology to launch the "Superstar Dog" at the Shanghai Tourism Festival [2][5]. Group 1: Collaboration Details - "Superstar Dog" is the first product developed through the partnership between Superstar Legend and Yushu Technology, combining celebrity IP, trendy toys, and technology, featuring companionship and social attributes [5]. - The collaboration aims to create consumer-grade robotic products with strong IP attributes, focusing on a four-legged robotic dog or robot with companionship and social functions [5]. - Superstar Legend's subsidiary, Xing Chuang Yi, is responsible for IP planning, design, AI interaction, and global marketing strategies, while Yushu Technology handles technical and hardware development, production, and application program development [5]. Group 2: Business Focus - Superstar Legend's main business revolves around IP creation, operation, and new retail, continuously developing celebrity IP since launching the "Zhou Classmate" character for Jay Chou in 2019 [6].
直线拉涨20%!宇树联手巨星,大消息
中国基金报·2025-09-12 04:26