我国开展汽车行业网络乱象专项整治行动

Core Viewpoint - The Ministry of Industry and Information Technology, along with five other departments, has launched a three-month special campaign to address online chaos in the automotive industry, focusing on issues such as online water armies and "black public relations" to purify the online environment of the automotive sector [1][3]. Group 1: Key Issues Addressed - The campaign targets illegal profit-making activities, including the creation of false images and videos, fabricating stories, and maliciously interpreting sales fluctuations of automotive companies to generate online traffic and commercial benefits [3][4]. - It aims to combat the misuse of influence under the guise of "news supervision" and "public opinion supervision," where entities may extort automotive companies for "protection fees" by threatening to release false or negative information [3][4]. - The initiative also addresses the use of advanced technologies, such as generative artificial intelligence, to create new forms of online water armies that produce false content and manipulate trends while evading platform monitoring [4]. Group 2: False Advertising and Misleading Information - The campaign seeks to eliminate exaggerated and misleading advertising regarding the performance, functionality, quality, and sales status of vehicles and power batteries, which mislead consumers [4]. - It targets automotive companies that manipulate agencies or review accounts to conduct false or non-standard evaluations, including the fabrication of data and selective disclosure of sales figures [4]. - The initiative also aims to curb the creation and hype of topics through industry events and online marketing activities that negatively impact the industry and society [4].