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罗永浩直播“爆了”:第一次遇到超过90%的人支持我,准备试试老乡鸡!我们5个人为什么点15个菜,是因为菜的分量太小了,真的吃不饱
中国基金报·2025-09-12 15:47

Core Viewpoint - The article discusses the controversy surrounding the use of pre-prepared dishes (pre-cooked meals) by the restaurant chain Xibei, sparked by influencer Luo Yonghao's criticism, emphasizing the need for transparency in the pre-prepared food industry and consumer rights protection [5][12]. Summary by Sections Luo Yonghao's Live Broadcast - Luo Yonghao conducted a live broadcast to address the backlash against his comments about Xibei's use of pre-prepared dishes, stating he does not oppose pre-prepared meals but advocates for transparency and consumer rights [5][7]. - He criticized Xibei's claim of not using pre-prepared dishes, arguing that there are currently no national standards for pre-prepared meals in China [5][6]. Xibei's Response - Xibei's founder, Jia Guolong, strongly denied Luo's allegations, asserting that their restaurants do not use pre-prepared dishes and announced plans to sue Luo [9][14]. - Xibei released a letter to customers detailing the preparation standards of the dishes Luo ordered, aiming to demonstrate their commitment to fresh cooking [9][14]. Consumer Reactions and Market Impact - The controversy has led to mixed consumer reactions, with some supporting Luo and others defending Xibei, highlighting a divide in public opinion [10][12]. - Reports indicated a significant drop in Xibei's delivery orders following the controversy, with orders in Beijing falling from over 200 to around 100 [9]. Industry Standards and Definitions - The lack of a national standard for pre-prepared dishes has resulted in differing interpretations between consumers and restaurant operators regarding what constitutes a pre-prepared meal [12][13]. - The recent notification from the National Market Supervision Administration outlines that pre-prepared dishes must be pre-packaged and free from preservatives, clarifying the definition and regulatory framework for the industry [13][14]. Transparency and Consumer Rights - Concerns about transparency, value for money, and consumer rights have emerged as significant issues, with consumers feeling misled if they pay for freshly cooked meals but receive pre-prepared dishes instead [14]. - Luo Yonghao emphasized that his goal is not to target Xibei but to use this incident to promote transparency in the pre-prepared food industry and protect consumer rights [14].