中国银联携手商业银行亮相第二届文旅博览会 以金融力量赋能文旅消费高质量发展

Core Viewpoint - The article highlights the significant role of China UnionPay in promoting the integration of culture and tourism, showcasing various initiatives aimed at enhancing consumer engagement and supporting the high-quality development of the cultural tourism industry [1][4]. Group 1: Event Overview - The 2025 China Cultural Tourism Industry Expo opened in Wuhan, focusing on "Deepening Cultural and Tourism Integration for a Better Life" [1]. - The event is organized by the Ministry of Culture and Tourism, featuring a "Hundred Cities, Hundred Districts" cultural and tourism consumption exhibition area [1]. Group 2: Government and Financial Collaboration - China UnionPay, in collaboration with commercial banks and cultural tourism enterprises, has implemented the "Hundred Cities, Hundred Districts" initiative for three consecutive years, driving cultural tourism-related consumption exceeding 2 trillion yuan [4]. - The "Jinxiu Action" has been promoted, supporting 131,000 key scene merchants to accept UnionPay cards, enhancing payment convenience for users [4]. Group 3: Consumer Engagement Initiatives - UnionPay has launched various platform-based activities to stimulate consumer enthusiasm, including support for government-issued consumption vouchers and the development of new business formats [6]. - Notable activities include Shanghai's "Le You Series," Qinghai's "Mountain Source Water, Enjoy Qinghai" vouchers, and Shandong's "Food Super Competition," benefiting over 10 billion people and covering more than 60,000 cultural tourism enterprises [6]. Group 4: Digital Service Development - UnionPay is exploring cross-scenario integration, collaborating with ticketing platforms to launch innovative consumption activities linked to events and performances [8]. - The establishment of the "Tourism Economy Key Laboratory" and "Tourism Consumption Big Data Joint Laboratory" aims to provide comprehensive services for cultural tourism departments and investment groups, serving over 200 cultural tourism units [8]. Group 5: Future Directions - The participation in the expo represents an important practice for China UnionPay in deepening cooperation and supporting the cultural tourism industry [8]. - The company aims to continue its commitment to "Payment for the People," collaborating with various industry stakeholders to promote innovative integration in cultural tourism [8].