西贝贾国龙：我现在陷入自证清白循环

Core Viewpoint - The ongoing dispute between the founder of the restaurant chain Xibei, Jia Guolong, and entrepreneur Luo Yonghao centers around the definition and use of pre-prepared dishes in the restaurant industry, with significant implications for brand reputation and sales performance [1][2][3]. Group 1: Incident Background - On September 10, Luo Yonghao criticized Xibei on social media, claiming that the restaurant primarily served pre-prepared dishes, which he found unappetizing and overpriced [2]. - In response to Luo's comments, Jia Guolong announced on September 11 that he would sue Luo for damaging Xibei's brand reputation and business [3]. - Luo responded to Jia's lawsuit announcement by challenging him, suggesting that Xibei's dishes tasted reheated, implying a lack of freshness [3]. Group 2: Financial Impact - Jia Guolong reported a significant drop in daily sales, with a decrease of 1 million yuan on September 11 and an estimated drop of 2 to 3 million yuan on September 12 [1]. - The ongoing public dispute and the allegations of using pre-prepared dishes have led to a direct impact on Xibei's financial performance, highlighting the potential risks associated with brand reputation in the restaurant industry [1]. Group 3: Definition of Pre-prepared Dishes - Jia Guolong defined pre-prepared dishes according to national standards, emphasizing that they are fully cooked and packaged in factories, requiring only reheating before consumption [1]. - He argued that all dishes in the restaurant industry utilize some form of pre-preparation, but the level of standardization and efficiency varies among different establishments [1]. Group 4: Future Outlook - The outcome of the legal dispute between Jia Guolong and Luo Yonghao remains uncertain, with both parties committed to their positions [1]. - The situation reflects broader industry challenges regarding transparency and consumer perceptions of food preparation methods [1][3].