娃哈哈或启用新品牌“娃小宗”,宗馥莉另立门户?
第一财经·2025-09-13 12:06
Core Viewpoint - Wahaha Group is planning to transition to a new brand "Wah Xiaozong" starting from the 2026 sales year to address historical issues and ensure compliance with brand usage following the founder's passing [1] Group 1 - The decision to adopt the new brand "Wah Xiaozong" is part of the company's efforts to resolve various historical legacy issues [1] - The internal document from Hangzhou Wahaha Honghui Food and Beverage Co., Ltd. indicates that the brand change is a strategic move to maintain compliance [1]