证券时报·2025-09-13 12:12Core Viewpoint - The article discusses the issue of black public relations (PR) in the automotive industry, highlighting the actions taken by companies like Xiaomi, Xiaopeng, NIO, and Deep Blue against malicious online activities [1][3]. Group 1: Black PR and Its Impact - CCTV Finance reported on the prevalence of black PR tactics targeting automotive companies, including the use of AI-generated defamatory content and coordinated smear campaigns [3][4]. - A specific case mentioned is the incident involving Xiaomi's car, where a blogger falsely claimed that the car's door could not be opened after a collision, leading to legal actions against the involved parties [3][4]. Group 2: Legal Actions and Industry Response - Xiaomi's legal department has collected evidence from hundreds of accounts and initiated dozens of lawsuits this year, with multiple cases currently under investigation [4]. - Lei Jun, the founder of Xiaomi, emphasized the need for a clean and transparent industry environment, urging online platforms to strengthen their control over malicious actors using generative AI technology [4].