Q2全球前六大手机品牌产量排名出炉

Core Viewpoint - TrendForce's latest survey indicates that global smartphone production is expected to reach 300 million units in Q2 2025, driven by seasonal demand and recovery in production from brands like Oppo and Transsion, reflecting a quarter-on-quarter increase of approximately 4% and a year-on-year increase of 4.8% [2]. Group 1: Smartphone Production Overview - In Q2 2025, the top six smartphone brands maintained a combined market share of around 80% [5]. - Samsung, the leading manufacturer, produced approximately 58 million units, experiencing a quarter-on-quarter decrease of 5% [3]. - Apple, in second place, produced 46 million units, down 9% quarter-on-quarter, but up 4% year-on-year, driven by the new iPhone 16e [5]. - Xiaomi ranked third with a production of 42 million units, showing a 1% increase quarter-on-quarter, supported by expansion into emerging markets [3]. - Oppo's production rose significantly by 35% quarter-on-quarter to nearly 37 million units, as inventory adjustments concluded [5]. - Transsion produced over 27 million units, marking a 33% increase quarter-on-quarter and a year-on-year growth of 15.7% [6]. - Vivo's production reached 26 million units, up 8% quarter-on-quarter, benefiting from overseas market contributions and China's subsidy policies [6]. Group 2: Market Dynamics and Trends - The Chinese smartphone subsidy policy temporarily boosted sales of mid-range products and helped reduce inventory, but its overall impact on annual sales is expected to be limited due to constraints on subsidy amounts and product coverage [2]. - The second half of the year is anticipated to see traditional peak season and e-commerce promotions, which will help maintain a quarterly growth pattern for smartphone production throughout the year [2].