西贝北京最大门店,“堂食客流降七成以上”!罗永浩深夜发声:西贝的事情可以告一段落了,我要忙正事了
中国基金报·2025-09-14 02:38

Core Viewpoint - The article discusses the impact of the "pre-made dishes" controversy on the restaurant chain Xibei, highlighting significant drops in customer traffic and sales following public scrutiny and media attention [4][10][23]. Group 1: Customer Traffic and Sales Impact - On September 13, Xibei's flagship store in Beijing experienced a more than 70% decrease in dine-in customer traffic compared to the previous week, with only 37 tables occupied at peak lunch hours versus 140 the week before [5][7]. - The evening saw a low occupancy rate of less than 50% in the dining area, with no waiting customers, indicating a significant decline in overall customer interest [7]. - The store's takeaway orders also fell by approximately 12.8%, with 523 orders recorded compared to 600 the previous Saturday [8]. Group 2: Financial Losses - Xibei's founder, Jia Guolong, reported a loss of approximately 1 million yuan in daily revenue on September 10 and 11, with an expected loss of 2 to 3 million yuan on September 12 due to the controversy [8][23]. - The flagship store's food cost for the frozen broccoli was noted to be 8.9 yuan per jin, while organic broccoli was priced at around 18 yuan per jin in retail [13]. Group 3: Response to Controversy - In response to allegations of using pre-made dishes, Xibei opened its kitchen for public inspection, asserting that their ingredients are sourced and processed to ensure food safety and quality [11][18]. - The kitchen staff emphasized that while some ingredients are pre-processed, the majority of dishes are cooked fresh on-site, countering claims of serving pre-made meals [18][21]. - Jia Guolong stated that Xibei does not serve any pre-made dishes according to national regulations, and the company is committed to clarifying its position amid the ongoing debate [17][23]. Group 4: Regulatory Context - A draft national standard for pre-made dishes is reportedly set to be released for public consultation, which may clarify the legal status and labeling requirements for such products in the restaurant industry [23].