吴晓波频道·2025-09-14 00:29Core Viewpoint - The article discusses the rise of "hard discount" supermarkets in China, highlighting how major players like JD, Alibaba, and Meituan are innovating in the retail space to offer stable low prices and efficient shopping experiences, contrasting with traditional supermarkets and farmers' markets [2][10][35]. Group 1: Market Dynamics - The competition among major players has shifted from food delivery to in-store shopping, with JD opening its first discount supermarket and Alibaba rebranding its "盒马NB" to "超盒算NB" [4][5]. - Meituan has also launched its self-operated brand "快乐猴" in Alibaba's headquarters city, emphasizing direct sourcing and everyday low prices [6][12]. - The popularity of these new stores is evident, with JD's store attracting 100,000 visitors in its first two days, indicating strong consumer interest [6][10]. Group 2: Hard Discount Model - The "hard discount" model is characterized by long-term low prices without compromising quality, as opposed to short-term promotional discounts [9][10]. - These stores focus on high-frequency, essential goods, utilizing a direct-to-consumer (F2C) model to reduce costs by eliminating middlemen [16][17]. - The operational efficiency is enhanced through minimalistic store designs and high product turnover, which keeps inventory fresh and reduces labor costs [17][18]. Group 3: Competitive Landscape - The article notes that while international hard discount brands like ALDI have struggled in China, local players are adapting the model to better fit consumer preferences and market conditions [20][21]. - The current penetration rate of hard discount stores in China is only 8%, suggesting significant growth potential compared to 42% in Germany [30]. - The competition among the three giants—JD, Alibaba, and Meituan—will likely intensify as they seek to establish unique advantages in the hard discount space [32][35].