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海外门店开越多,泡泡玛特越沉默
创业邦·2025-09-14 03:15

Core Viewpoint - The article discusses the evolution of Pop Mart from its initial public offering in 2020 to its current status as a global player in the collectible toy market, highlighting its significant growth and international expansion efforts [5][6][11]. Group 1: Company Growth and Market Position - Pop Mart's market capitalization has soared to over 300 billion, showcasing its remarkable growth trajectory since its IPO [5]. - The company has experienced a U-shaped stock price movement, reflecting volatility in the secondary market, yet it has managed to maintain a strong market presence [5]. - In the latest financial report, overseas market revenue contributed nearly half of the total revenue, indicating a shift in focus from domestic to international markets [6][11]. Group 2: Globalization Strategy - Pop Mart's globalization was a core ambition from its inception, with the belief that retail companies must pursue global expansion to achieve significant growth [11]. - The company has successfully integrated local elements into its overseas operations, with 20-30% of its overseas store displays featuring local designs [19]. - Pop Mart has established partnerships with local artists and manufacturers in various countries, enhancing its global appeal and operational efficiency [20][19]. Group 3: Product and Brand Development - The company positions itself as a trend toy company, with its core being intellectual property (IP) development, which serves as the foundation for its product offerings [26]. - Pop Mart's products, such as Labubu and Molly, have maintained their relevance and appeal over time, contributing to the brand's longevity and market presence [21]. - The company has adopted a model similar to that of a record label, directly signing artists to create unique products that resonate with diverse audiences [20]. Group 4: Market Dynamics and Consumer Engagement - Pop Mart has successfully attracted a broad consumer base, including local populations in international markets, rather than solely targeting overseas Chinese communities [16]. - The company has seen a fourfold increase in overseas sales in the first half of the year, with single-store efficiency significantly outperforming domestic figures [16]. - The brand's ability to connect with consumers across different cultures and languages highlights its unique position in the global market [15][16].