上海乐高乐园暑期档成绩亮眼

Core Viewpoint - Shanghai LEGO Land has shown strong performance during the summer season, with significant visitor engagement and operational success, indicating a robust business model and growth potential in the family tourism sector [2][3]. Group 1: Visitor Engagement and Performance Metrics - During the summer of 2023, Shanghai LEGO Land achieved a peak average of 8.73 rides per visitor, demonstrating effective operational efficiency [2]. - Approximately 80% of visitors came from the Jiangsu, Zhejiang, and Shanghai regions, with family visitors from other areas in the Yangtze River Delta increasing to 30% by late August [2]. - The "Driving School" and "Junior Driving School" were particularly popular, with nearly 86,000 children graduating from these programs during the summer [3]. Group 2: Events and Activities - The park hosted around 4,800 performances and interactive shows, attracting approximately 67,000 young visitors to the "Beach Party" event [2]. - The LEGO Land character meet-and-greet event in August drew nearly 300,000 visitors, showcasing the park's appeal [3]. - Eight creative workshops conducted nearly 2,300 building activities, engaging over 35,000 children [3]. Group 3: Economic Impact and Future Plans - The operation of Shanghai LEGO Land has significantly boosted local tourism and hospitality, with hotel occupancy rates in nearby areas reaching 80%-90% during the summer, compared to the previous year without the park [5]. - The park aims to establish itself as the most popular international IP family theme park in the Yangtze River Delta and a new landmark for regional tourism [5].