娃哈哈内部文件流出！宗馥莉或另立门户

Core Viewpoint - Wahaha Group, led by Zong Fuli, is planning to launch a new brand "Wah Xiaozong" starting from the 2026 sales year, following the founder's passing and ongoing trademark disputes [1][7]. Group 1 - An internal document from Hangzhou Wahaha Honghui Food and Beverage Co., Ltd. indicates the decision to switch to the new brand "Wah Xiaozong" to address historical issues related to the brand's usage [1]. - The document states that the use of the "Wahaha" trademark requires unanimous consent from all shareholders of Wahaha Group, prompting the company to seek feedback from distributors [1][4]. - The trademark for "Wah Xiaozong" was applied for by Hongsheng Beverage, with applications covering various categories including beverages and food [7][8]. Group 2 - The "Wahaha" brand, valued over 900 billion, has been subject to controversy regarding its ownership, with ongoing trademark transfer processes initiated by Wahaha Group [7]. - In May, Wahaha Group hinted at launching a new proprietary brand due to uncertainties surrounding the trademark transfer [7]. - Zong Fuli has also initiated a significant investment of 1 billion to establish a new beverage production base in Xi'an, following the closure of 18 factories earlier this year [10][11].