经济观察报·2025-09-14 08:03Core Viewpoint - The article discusses the recent incidents of order cancellations, referred to as "砍单" (order cutting), on the Pinduoduo platform during the pre-sale of the iPhone 17, highlighting the challenges consumers face in securing their purchases due to the platform's strict anti-fraud measures aimed at preventing scalping and ensuring fair access to discounts [2][3][11]. Group 1: Order Cancellation Incidents - Many users reported receiving notifications of order cancellations for the iPhone 17 on Pinduoduo, citing reasons related to account or shipping information not meeting delivery conditions [2][3]. - Affected consumers expressed frustration, noting that even after successful payment, their orders were canceled hours later without clear explanations from customer service [5][6]. - The article emphasizes that successful payment on Pinduoduo does not guarantee the completion of the purchase, as the platform employs algorithms to identify potentially fraudulent orders [6][10]. Group 2: Anti-Fraud Measures - Pinduoduo has implemented a set of algorithms to combat scalping and ensure that more users can benefit from promotional offers, which includes monitoring user behavior and transaction patterns [3][10]. - The platform's user agreement allows it to assess user activities and determine if they exhibit signs of abnormal or fraudulent behavior, leading to potential order cancellations [7][9]. - Specific measures include canceling orders, revoking promotional eligibility, and other actions deemed necessary by Pinduoduo to protect user rights and maintain fair access to products [8][11]. Group 3: Consumer Strategies and Experiences - Users have shared various strategies to avoid order cancellations, such as ensuring precise shipping addresses and avoiding the use of multiple accounts from the same location [9][10]. - Despite these strategies, some long-time users still faced cancellations, raising concerns about the effectiveness and fairness of Pinduoduo's fraud detection system [10]. - The article notes that the "百亿补贴" (Billion Subsidy) program is designed to attract high-value users by offering significant discounts on popular products, which has led to increased scrutiny of orders during promotional events [11].