实探风暴眼中的西贝门店！（附视频）

Core Viewpoint - The controversy surrounding Xibei's use of pre-prepared dishes has intensified following criticism from Luo Yonghao, leading to a noticeable decline in customer traffic and revenue at Xibei's stores [2][4]. Group 1: Impact on Business - Following Luo Yonghao's criticism, Xibei's store in Shenzhen experienced a significant drop in both revenue and customer flow, with Saturday's customer count falling from over 500 to just over 300, and revenue dropping from 65,000-70,000 yuan to 54,000 yuan [2]. - The store manager indicated that the business trend has been declining, with no queues observed during peak hours, which is unusual for the restaurant [2]. Group 2: Controversy Details - The dispute originated from Luo Yonghao's social media post claiming that most of the dishes at Xibei were pre-prepared and overpriced, prompting Xibei's CEO to assert that no pre-prepared dishes are served and to announce plans for a "Luo Yonghao set meal" [2]. - The core issue revolves around whether Xibei uses pre-prepared dishes, with previous disclosures indicating that many ingredients are sourced from a central kitchen [2][3]. Group 3: Consumer Perspective - Consumers are increasingly aware that many chain restaurants utilize pre-prepared ingredients, but they are more concerned about the alignment of price and value [4]. - Some consumers expressed that if a restaurant uses pre-prepared dishes, the pricing must be reasonable; otherwise, fresh ingredients should be used to ensure consumer confidence [4]. Group 4: Regulatory Context - In March 2024, the State Administration for Market Regulation and other departments issued a notice clarifying the definition of pre-prepared dishes and the standards for food safety [5][6]. - The upcoming national standards for pre-prepared dishes will require restaurants to disclose whether and how they use such products, marking a significant shift in regulatory oversight [6].