Core Viewpoint - The article discusses the recent crisis faced by Xibei restaurant group due to allegations of using pre-prepared dishes, highlighting the company's response and the implications for its brand trust and operational practices [5][13][20]. Group 1: Company Response and Actions - Xibei's founder, Jia Guolong, acknowledged mistakes in handling the situation and expressed a commitment to transparency by stating the company will "play open cards" and learn from competitors [3][12]. - Following the crisis, Xibei announced the suspension of kitchen visits in all its 370+ stores to ensure normal operations and prevent further issues [12][11]. - The company has also decided to withdraw the "Luo Yonghao" meal package from its menu, although some items will still be available for individual order [12][11]. Group 2: Food Safety Concerns - A significant issue arose when videos surfaced showing Xibei employees using a strainer to clear a drain, raising public concerns about food safety and hygiene practices [7][10]. - Xibei's customer service stated that the use of a strainer for cleaning drains is against company policy, and they will investigate the incident further [11][10]. Group 3: Financial Performance and Future Outlook - Xibei operates over 370 stores across 62 cities, employing approximately 18,000 people, with reported revenues of around 52 billion to 62 billion from 2020 to mid-2025 [14][20]. - The company is facing pressure on its financial performance, with a peak revenue in 2023 followed by anticipated slow growth in 2024 and 2025 [14][20]. - Prior to the crisis, Xibei was planning for an IPO in 2026 and had begun restructuring its equity to attract strategic investors [14][20].
西贝创始人贾国龙道歉,彻底向胖东来学习
21世纪经济报道·2025-09-14 13:38