刷屏！宗馥莉另立门户？欲启用新品牌“娃小宗”取代“娃哈哈”？

Core Viewpoint - The company Hongsheng Beverage, led by Zong Fuli, is set to launch a new brand "Wa Xiaozong" starting from the 2026 sales year, as a response to ongoing legal and brand usage issues following the founder of Wahaha Group's passing [1][10]. Group 1: Brand Transition - The internal document indicates that the company will replace the "Wahaha" brand with "Wa Xiaozong" to ensure compliance and address historical issues related to brand usage [2][4]. - The decision to change the brand comes amid complex historical issues that have exposed the company to legal risks, necessitating a proactive approach to brand management [5][10]. Group 2: Shareholder Agreement - Under the current shareholding structure, the use of the "Wahaha" trademark requires unanimous consent from all shareholders of Wahaha Group, which complicates the brand's future [4][10]. - The company aims to maintain active communication with shareholders regarding the trademark usage to seek solutions that preserve brand value [4][10]. Group 3: Trademark Applications - Recent trademark applications for "Wa Xiaozong" cover a wide range of categories, including beverages, food, and clothing, indicating a strategic expansion into various markets [12][15]. - The company has filed 45 trademark applications for "Wa Xiaozong" from February to May 2025, reflecting its intent to establish a strong presence in the market [12][15]. Group 4: Market Positioning - The new brand "Wa Xiaozong" is expected to target health-conscious consumers and the Z generation, aligning with Zong Fuli's strategy of brand rejuvenation [15]. - A product under the "Wa Xiaozong" brand, a sugar-free tea beverage, has already been introduced, suggesting a focus on health-oriented products [15].