3元健身房，在上海赚钱了

Core Viewpoint - The article discusses the emergence and operational model of "Jiuhui Sports," a low-cost gym brand in Shanghai, which offers a unique pricing strategy and leverages public fitness spaces to minimize costs, presenting a potential investment opportunity in the fitness industry amidst a challenging market environment [5][10]. Group 1: Business Model and Operations - Jiuhui Sports operates "3 yuan gyms," with pricing structured at 3 yuan per hour in the morning, 6 yuan in the afternoon, and 9 yuan in the evening, allowing users to keep costs minimal [6][8]. - The gyms utilize public fitness areas provided by local authorities, eliminating rental costs and enabling a sustainable financial model, with initial investments of 300,000 to 400,000 yuan per gym and monthly operational costs around 2,000 yuan [6][8]. - The company has opened dozens of locations in Shanghai, achieving a relatively healthy financial state compared to traditional gyms, which face high rental and operational costs [8][9]. Group 2: Market Context and Challenges - The fitness industry has seen a downturn, with many traditional gyms struggling, leading to increased price competition. Jiuhui Sports has opted to slow its expansion in response to these market conditions [9][26]. - The company initially expanded rapidly, opening over 20 gyms in a year, but has since recognized the need for a more cautious approach due to external challenges and the competitive landscape [21][26]. - Jiuhui Sports has a unique advantage with its no-sales approach and low pricing, but it faces challenges from traditional gyms that are now offering competitive pricing, complicating its market position [25][26]. Group 3: Historical Development - Jiuhui Sports began its journey in 2017 with shared sports facilities, gradually transitioning to gym operations as they identified a market opportunity in community fitness [12][16]. - The brand's pricing strategy was influenced by the success of shared sports facilities, where they established a pricing model of 3 yuan, 5 yuan, and 8 yuan, which resonated well with users [15][19]. - The company has expanded its operations to include 206 shared venues across Shanghai and the Yangtze River Delta, demonstrating significant growth in community fitness services [15][21].