财联社·2025-09-15 04:21Core Viewpoint - Xiaomi is set to launch the Xiaomi 17 series, which includes the Xiaomi 17, Xiaomi 17 Pro, and Xiaomi 17 Pro Max, aiming to compete directly with the iPhone series, showcasing significant advancements in product capabilities [1][2][4]. Group 1: Product Launch Details - The Xiaomi 17 series will globally debut the fifth-generation Snapdragon 8 Supreme mobile platform [2][4]. - The series represents a major leap in Xiaomi's digital series, marking a critical transformation in the company's high-end strategy over the past five years [3][4]. Group 2: Investment and Development - Over the past five years, Xiaomi has invested more than 100 billion RMB in research and development, with plans to increase this investment to 200 billion RMB over the next five years [3][6]. - The company emphasizes a shift from parameter-led to experience-first design, integrating hardware and software more deeply [6]. Group 3: Competitive Positioning - Xiaomi expresses confidence in facing off against the iPhone series, citing substantial progress in high-end product development and technology accumulation over the last five years [6]. - The Xiaomi 17 series is described as the strongest standard flagship in the company's history, with significant upgrades without increasing prices [4].