BeBeBus今起招股、23日上市：获1500万美元基石认购，主打中高端耐用型育儿产品

Core Viewpoint - BeBeBus is positioned as the leading brand in durable parenting products for mid-to-high-end consumers in China, with plans for an IPO on the Hong Kong Stock Exchange [4][9]. Group 1: IPO Details - BeBeBus plans to issue 10,980,900 shares in its IPO, with 1,098,100 shares available for public sale in Hong Kong and 9,882,800 shares for international sale [4]. - The estimated IPO valuation ranges from HKD 56.27 billion to HKD 64.61 billion, based on a share price range of HKD 62.01 to HKD 71.20 [4]. - The company has secured three cornerstone investors, each committing USD 5 million, and has previously attracted investments from several venture capital firms [4][9]. Group 2: Product and Market Positioning - Founded in 2018, BeBeBus focuses on high-end parenting products, expanding from core items like strollers and car seats to key scenarios such as travel, sleep, feeding, and hygiene [4][6]. - BeBeBus ranks first in the durable parenting product market for mid-to-high-end consumers in China, according to data from Frost & Sullivan [4][9]. Group 3: Innovation and Design - BeBeBus is among the first brands globally to launch smart children's car seats and has received international certifications for its spinal protection designs [8]. - The company has won over 50 design awards, including the China Excellent Industrial Design Award and the German Red Dot Award, highlighting its commitment to quality and aesthetics [8]. Group 4: Customer Engagement and Sales Performance - As of June 30, 2025, BeBeBus has over 3 million members, with a private domain repurchase rate of 52.3% in the first half of 2024, indicating strong customer loyalty [9]. - The average transaction amount for core products has remained above RMB 2,400, reinforcing its high-end market positioning [8]. Group 5: Financial Performance - BeBeBus's revenue has shown significant growth, with figures of RMB 507 million, RMB 852 million, and RMB 1.249 billion for the years 2022 to 2024, respectively, and a 24.7% increase in the first half of 2024 [13]. - The adjusted net profit for the same period has also increased, reaching RMB 78 million in the first half of 2024, a 73.3% rise from the previous year [14]. Group 6: Global Expansion Strategy - BeBeBus has initiated global expansion by establishing subsidiaries in the USA and Indonesia as part of its strategy to penetrate North American and Southeast Asian markets [11]. - The company has launched a new website to enhance international online sales and has partnered with leading retailers and distributors across over 300 cities [9][11].