速递｜AI应用引入对话广告，Koah点击率超传统广告平台4-5倍，获500万美元种子轮融资

Core Insights - Koah, a startup, recently raised $5 million in seed funding, focusing on integrating advertising into AI applications as a key monetization strategy [2][5] - The company aims to address the challenge of monetizing AI products, particularly in markets outside the U.S., where subscription models may not be viable [3][5] Group 1: Advertising Strategy - Koah is not attempting to introduce ads into ChatGPT but is focusing on "long-tail" applications built on large models, targeting user bases outside the U.S. [2][3] - The company has already implemented ads in several applications, including AI assistant Luzia and parenting app Heal, with notable brands like UpWork and Skillshare as advertisers [4] - Koah's advertising approach has shown a click-through rate of 7.5%, significantly outperforming traditional methods, with early partners earning $10,000 within 30 days of platform launch [4] Group 2: Market Insights - The CEO, Nic Baird, emphasizes that the current consumer AI landscape requires diverse revenue models, as reliance solely on subscriptions can lead to user fatigue and churn [5] - Baird's team identifies AI conversations as being positioned in the middle of the purchase funnel, highlighting the need to capture user intent effectively [7] - The company aims to understand user needs better rather than focusing on traditional banner ads, seeking to provide relevant recommendations [7]