这家企业连续3年位居日本品牌战略调查首位

Core Viewpoint - Yamato Transport has ranked first in the Nikkei Brand Strategy Survey for three consecutive years, reflecting its strong brand value amid rising prices and declining personal consumption in Japan [2][4]. Group 1: Company Rankings - Yamato Transport has maintained its top position in the comprehensive evaluation, supported by its role in e-commerce logistics and innovative delivery solutions [2][4]. - Coca-Cola Japan, Meiji, and Ajinomoto have entered the top ten rankings, with Meiji rising from 19th to 6th place due to its high-value functional food products [4]. - Toyota has improved its ranking from 28th to 13th, gaining support from young consumers for its new business models, including the KINTO subscription service and the Woven City project [4]. Group 2: Consumer and Business Recognition Indices - In the consumer recognition index "PQ-C," Ajinomoto ranks first, with several food companies, including Kewpie and Nissin Foods, occupying the top spots, reflecting increased consumer demand for affordable and diverse home dining options amid inflation [5]. - JR West and JR Central have seen significant improvements in their rankings, attributed to the rising domestic tourism demand in Japan [5]. - In the business recognition index "PQ-B," Microsoft Japan ranks first for the second consecutive year, while Casio and Kao have also improved their positions significantly [5]. Group 3: Social Necessity Indicator - The "Social Necessity" indicator evaluates the potential impact of companies and their products on future societal changes. TOTO ranks first in the consumer segment, while Toyota has moved up to first place in the business segment [5].