西贝和罗永浩，互相给对方上了一课

Core Viewpoint - The controversy surrounding the use of pre-prepared dishes at the restaurant chain Xibei, sparked by a social media post from influencer Luo Yonghao, highlights a significant gap between official definitions and public understanding of what constitutes pre-prepared food [4][12][27]. Group 1: Incident Overview - On September 10, Luo Yonghao criticized Xibei for allegedly serving pre-prepared dishes, which led to widespread public debate and media attention [6][10]. - Xibei's founder, Jia Guolong, quickly responded by denying the use of pre-prepared dishes and announced legal action against Luo Yonghao [7][10]. - Xibei opened its kitchens for public inspection to demonstrate transparency and counter the allegations, while Luo offered a reward for evidence of pre-prepared food usage [10][11]. Group 2: Public Perception and Misunderstanding - The core of the dispute lies in the differing interpretations of "pre-prepared food" between consumers and the restaurant industry, with many consumers equating any non-freshly cooked food with pre-prepared dishes [12][15]. - Official definitions provided by regulatory bodies clarify that pre-prepared dishes require industrial pre-processing and are not simply pre-cut or pre-cooked ingredients [13][14]. - The lack of public understanding regarding the definition of pre-prepared food has led to confusion and mistrust among consumers, who often feel misled about the food they are consuming [16][27]. Group 3: Industry Implications - The incident underscores the need for clearer communication and transparency within the restaurant industry regarding food preparation methods [20][21]. - The growing prevalence of pre-prepared dishes in the restaurant sector, now exceeding 30% of the market, necessitates a shift towards more transparent practices to regain consumer trust [20][27]. - Establishing clear national standards and labeling requirements for pre-prepared food is essential for the industry to move towards compliance and consumer confidence [20][21]. Group 4: Recommendations for Transparency - The restaurant industry should adopt proactive transparency measures, such as detailed ingredient sourcing reports and clear labeling of food preparation methods, to enhance consumer trust [22][25]. - Successful examples from other companies, like Laoxiangji, demonstrate that transparency in food sourcing and preparation can mitigate consumer concerns and foster loyalty [22][25]. - Moving forward, the industry must prioritize consumer education on food preparation processes to bridge the gap between official definitions and public perception [27].