



Core Viewpoint - The data released by the China Fund Industry Association indicates a significant growth in the public fund sales scale for the first half of 2025, with a notable rise in the number of brokerage firms entering the top 100 list, reflecting a strong trend in the brokerage channel's market share [1][2]. Group 1: Fund Sales Data - In the first half of 2025, the total retained scale of equity funds sold by the top 100 institutions reached 5.14 trillion yuan, an increase of 5.89% compared to the second half of 2024 [2]. - The retained scale of non-monetary market funds was 10.199 trillion yuan, up 6.95% from the previous period [2]. - The stock index funds saw the most significant growth, with a retained scale of 1.95 trillion yuan, marking a 14.57% increase [2]. Group 2: Market Dynamics - The top ten institutions in equity fund retained scale accounted for nearly 59% of the total scale of the top 100 [2]. - The brokerage channel has seen a rise in the number of firms, with 57 brokerages making it to the top 100, while banks' market share has decreased to just over 40% [2][4]. - Brokerages dominate the stock index fund market, holding a 55% share of the retained scale [2][9]. Group 3: Brokerage Performance - Among brokerages, CITIC Securities leads with an equity fund retained scale of 142.1 billion yuan and a non-monetary market fund scale of 239.7 billion yuan [4][6]. - Huatai Securities follows with 126.6 billion yuan in equity funds and 175.2 billion yuan in non-monetary market funds [4][6]. - The merger of Guotai and Haitong has propelled their ranking to third among brokerages, with a retained scale of 97.8 billion yuan in equity funds [4][6]. Group 4: Trends and Insights - There is a noticeable trend where the growth rate of non-monetary market funds outpaces that of equity funds among leading sales institutions [5]. - Analysts suggest that the divergence in equity fund scale and share indicates a phase of net redemption, with investors opting to realize profits as market conditions improve [5]. - The brokerage sector is expected to benefit from ongoing reforms aimed at enhancing market liquidity and investor engagement [9].