“预制菜之王”萨莉亚，怎么就没人骂？

Core Viewpoint - The article discusses the contrasting public perception and market performance of two restaurant brands, Xibei and Salia, highlighting how Salia's low prices and operational model have led to its success despite the ongoing controversy surrounding pre-prepared dishes in the restaurant industry [5][10][68]. Group 1: Xibei's Controversy - Xibei faced backlash on social media due to allegations of using pre-prepared dishes, with prominent figures like Luo Yonghao criticizing the brand for its pricing and food quality [5][10][11]. - The controversy intensified with claims about the use of concentrated chicken broth and frozen ingredients, leading to a significant public outcry against Xibei [10][11]. - Despite Xibei's denial of using pre-prepared dishes, the brand struggled to mitigate the negative sentiment, contrasting sharply with Salia's positive reception [7][10][68]. Group 2: Salia's Business Model - Salia reported a 23% year-on-year revenue growth for the fiscal year 2024, reaching approximately 224.5 billion yen (around 10.8 billion RMB), showcasing its strong market performance [14]. - The brand is known for its affordable pricing, with average meal costs around 35 RMB, making it accessible to a wide range of consumers, particularly students and young families [16][22][34]. - Salia's operational efficiency is bolstered by its central kitchen model, which allows for the mass production of semi-finished products that are then distributed to its outlets, minimizing labor costs and maximizing speed [44][45][50]. Group 3: Consumer Perception - Consumers appreciate Salia for its value proposition, often stating that the quality of food justifies the low prices, leading to a loyal customer base [29][34][68]. - The brand's straightforward approach to pricing and food preparation has resonated with younger consumers, who prefer transparency over perceived deception in food quality [66][68]. - Salia's ability to provide a diverse menu at low prices has made it a popular choice among families, allowing parents to confidently let their children order freely [70].